Using the bus in January will become cheaper after the UK’s leading bus operator, First Bus, revealed details of a fares campaign designed to attract new customers.
In launching the campaign, which lasts throughout January, First Bus wants to maximise passenger numbers during January sales season, but also wants to inspire people to consider their New Year resolutions and use the bus more frequently.
Each First Bus business across the UK will run one of the following promotions throughout January:
- 12 trips for the price of 10 when purchasing a 10 journey ticket
- Buy a First Day ticket on Saturday, go free on Sunday
- Group/Family tickets – 5 travel for just £5 at weekends
- Kids travel free at weekends
Giles Fearnley, Managing Director of First Bus, said: “Our January promotion marks the first national fares campaign across First Bus and reflects our commitment to continue the drive for passenger growth.
“We’re launching the promotion at the perfect time as people form their New Year’s resolutions, travel to the January sales or search for family friendly activities to keep the children entertained. We also appreciate that family budgets can be tight after Christmas, more so than at any other time of the year, so our offer makes using the bus even better value.
“We’re confident of transforming many people into regular bus users when they realise how simple, convenient and cost effective travelling by First Bus is.”
The First Bus fares campaign is already being promoted via a range of advertising channels including traditional on bus poster and eye catching exterior bus vinyls. First Bus will also rely heavily on digital marketing, including Facebook and Twitter advertising, which will launch from 31 December. In developing the national campaign First Bus has used one Creative. However, recognising the very different markets in which it operates, First Bus has worked closely with all its local operating companies, capturing the local knowledge and expertise that is essential for the campaign to be successful in each of its local areas.
For terms and conditions about the First Bus January promotion, visit www.firstbus.com
ENDS
For more information, please contact: Niall Dowds, First UK Bus, Head of Communications, on 07860 936671 or email [email protected]
NOTES TO EDITORS
FirstGroup plc is the leading transport operator in the UK and North America and our services help to create strong, vibrant and sustainable local economies. During the last year around 2.4 billion people relied on us to get to work, to education, to visit family and friends and much more and, each day, every one of our 110,000 employees works hard to deliver vitally important services for our passengers.
Our vision is to provide solutions for an increasingly congested world… keeping people moving and communities prospering.
First Bus
FirstGroup is one of Britain’s largest bus operators with around a fifth of bus services outside London. A fleet of some 6,300 buses carries approximately 1.7 million passengers a day in a huge number of communities including 40 of the UK's largest towns and cities. We operate some US-style yellow school buses and have a fleet of coaches available for charter. We also operate the Aircoach network in Ireland.
For more information about FirstGroup and our divisions please visit www.firstgroupplc.com