Our Strategic Framework

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FirstGroup’s four strategic pillars, introduced at the end of 2023, will support us to drive value-accretive sustainable growth and lead the way in our sector.

Deliver day in, day out

Drive modal shift

Lead in environmental and social sustainability

Diversify our portfolio

Read the Q&A with our CEO on our new strategy

Our Strategic Framework

Deliver day in, day out

Drive modal shift

Lead in environmental and social sustainability

Diversify our portfolio

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