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Our vision and values

Our vision is to provide solutions for an increasingly congested world... keeping people moving and communities prospering.

Our Vision

We provide easy and convenient mobility, improving quality of life by connecting people and communities.

FirstGroup is a leading private sector provider of public transport services. Whether for business, education, health, social or recreation – we get our customers where they want to be, when they want to be there. We create solutions that reduce complexity, making travel smoother and life easier.

Our Strategy

FirstGroup’s four strategic pillars supports us to drive value-accretive sustainable growth and lead the way in our sector.

  • Deliver day in, day out.
  • Drive modal shift.
  • Lead in environmental and social sustainability.
  • Diversify our portfolio. 

Our Values

Committed to our customers - we keep our customers at the heart of everything we do.

  • Dedicated to safety - always front of mind, safety is our way of life.
  • Supportive of each other - we trust each other to deliver and work to help one another succeed.
  • Accountable for performance - every decision matters, we do the right thing to achieve our goals.
  • Setting the highest standards - we want to be the best, continually seeking a better way to do things.