First Eastern Counties is launching a special £1 fare deal in the evenings during the world cup tournament.
Passengers can kick off the World Cup with £1 single journey fares on Norwich services (zones 1-5), Ipswich services (zones 1-2) and Great Yarmouth town services every day from 7.30pm from Thursday, June 12 to Sunday, July 13, 2014.
Using the bus has never been easier as a majority of services stop at Castle Meadow in Norwich city centre, Ipswich Old Cattle market bus station and Market Gates in Great Yarmouth.
Hugo Forster, General Manager of First Eastern Counties, said: “The bus offers a great travel alternative for a night out, cheaper than a taxi and is a great option for those who like to enjoy a drink in the evening. The £1 fare is miles better value than a taxi and saves the hassle and cost of parking. So whether you’re watching the match or going out for dinner or to the cinema, I would encourage everyone to try the bus with these new, unbeatable fares.”
Steve Wickers, Commercial Director for First East England, said: “Our Norwich network serves Riverside, and the city centre which are both popular destinations for football fans wanting to watch the game.
“We know that the World Cup is a busy time for pubs and bars and we hope that by offering these reduced fares, people make the decision to leave their car at home.”