FirstGroup’s Reward and Pensions Team celebrated last month after winning the award for ‘the most successful communication strategy to an offline workforce’ at the prestigious Benefits Excellence Awards held in London. .
The majority of FirstGroup’s colleagues do not have access to a computer as part of their job, so the Reward and Pensions Team work extra hard to successfully communicate the rewards package in an innovative and cost-effective way.
Judges at the awards commented on the endorsement of the rewards package by Chief Executive, Tim O’Toole, and the ‘multiple communication hooks’ used by the team to engage with offline colleagues.
Currently, more than 27,000 First colleagues access its bespoke MyRewards website and more that 35% of the UK workforce is now using the latest offering from First – First Xclusives. Launched last year, First Xclusives offers colleagues fantastic discount and cashback on thousands of products and services, over and above sales prices. Colleagues have so far spent more than £4 million and saved almost £250,000 through First Xclusives.
Lisa Proctor, Group Reward Manager said “Winning this award reflects just how hard we work to ensure that all our colleagues across the UK have the opportunity to participate in our fantastic reward package.”