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Strategy

People need to travel for a wide range of reasons – business, education, healthcare, social and recreation – and across our five divisions, FirstGroup responds to the needs of our customers for transport solutions that support the prosperity of their local economies and help their communities to flourish.

Enhancing connectivity through efficient transportation links has always been a critical enabler of economic growth and improving quality of life for people and communities.

Increasing urbanisation will continue to create challenges of congestion, environmental impact and complexity, and more and more people will become reliant on mass transport solutions.

Our customers’ requirements are complex and constantly evolving, and responding to their needs is critical. A broad range of skills, expertise and capabilities – and the ability to link them together – is becoming more and more important to the delivery of the transport services our customers will want and need in the future.

In meeting these challenges FirstGroup has a unique competitive advantage: the scale, diversity and track record of our portfolio of businesses means we have a huge range of expertise and experience to draw on. Our strategy is designed to leverage our scale by harnessing all of our international expertise and experience for the benefit of our local markets.

Our services help to create strong, vibrant and sustainable local economies and our opportunity is to be the provider of choice for the customers and communities we serve.

That is why our vision is to provide solutions for an increasingly congested world… keeping people moving and communities prospering.